the person and/or people in charge of the NBC broadcast of the 2012 Olympics learned nothing from two weeks of harsh criticism and complaints from thousands (at least) of viewers and most of the media critics as the hashtag #NBCFail appears all over the internet... sadly, the error that Twitter made in supporting and even colluding with the #NBCFail failure compounded itself tonight as they blocked the #NBCFail hashtag from showing up as trending in spite of the hundreds of tweets per minute with the #NBCFail tag... #TwitterFail hurts even more as it shows the new boss is the same as the old boss and people are getting fooled again...
the irony of the song lyric reference is excruciating as perhaps the largest exclamation point on the #NBCFail failures was to edit to death the closing ceremonies (editing out Muse, the band that wrote and played the Olympics theme song, among other bands) and almost an hour of the closing ceremony production and finally cutting away just before the finale starring The Who to insert a new #NBCFail sit-com - without commercial interruption (after more than 33% commercials per hour throughout the Olympics, that is insult upon injury) - and pushing the finale off for an hour to midnight on a Sunday night (so even non-internet savvy people, their primary demographic audience perhaps, had to miss the 2012 Olympics finale - getting up for work in the morning, are we?... and each night Ryan Seacrest (who was definitely not cresting this week) was asked how they were doing on the social networks to lead into a segment on how social media was talking about the Olympics and they lied by omission as the dozens of articles and many thousands of complaints were never address #NBCFail...
even the lead commentator for NBC, Bob Costas, acknowledged the issues and validated the complaints tonight as he noted that the next Olympics will be just in a much closer time zone, referencing the complaints over ridiculously alienating (and poorly produced) tape-delays... but like a nightmare that repeats, NBC failed again tonight even bigger than previous nights... the band playing the final song?... The Who... the song?... My Generation.... yeah, and we did get fooled again...
Costas also mentioned that two high ranking NBC sports producers did call this their last Olympics... whether that was their intention before the games or whether the criticism and their poor judgment calls lead to the resignations or retirements is for anyone to speculate)... most Olympics viewers are shuddering to think about the next few Olympics as #NBCFail has exclusive rights to mess up those broadcasts too...
The New York Times agrees, establishment enough for you, #NBCFail producers?
I turned off #NBCFail and missed the fiasco, but it was interesting reading all over the internet... sad that #TwitterFail conspired in the corporate betrayal of consumers... but the bigger they get, the more out of touch they get... history repeats, redundantly... la la la...
and the NY Times was not alone... i'll be back with more as this turns into a rant for other blogs... StarTribune - monkey shine perez hilton just look up (Google for you younger folk... snark at m-m-my generation nyuk nyuk narf... oh, and you'll have to use -zimmerman in your search query or you'll get all the apologies NBC made in their George Zimmerman reporting mess-up... if you don't understand, then google how to use google for advanced searches or boelean searches and you'll be fine... aherm) apology online (especially the past 24 hours) and even Google will prove #NBCFail - it even gets it's own label...
so how was your night? (laughing with me, i hope :)
Monday, August 13, 2012
#NBCFail
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